Case Rexel

Mobile app keeps stores open 24/7


 



Rexel Finland Oy, a distributor of electrical supplies, noted that its customers have a need to shop at its stores outside normal opening hours. As a solution, Rexel created the Nonstop concept, which enables customers to shop at whatever time is most convenient for them. This concept includes a mobile app that allows customers to buy products by scanning them with their own mobile devices.

Benefits:

  • Customers can shop at Rexel stores at the time most convenient for them.
  • Customers buy products by scanning them using an easy-to-use app on their mobile device, which means that separate barcode scanners are not required.
  • The app sends product reports that boost efficiency in invoicing and cost monitoring.


Services and solutions:

Customers had a need to use their own mobile devices while shopping at Nonstop stores. Digia provided a solution that enabled customers to buy products with their own smart phones and tablets.

Jouko Tuominen, CIO, Rexel Finland Oy



The app keeps Rexel’s doors open 24/7

Rexel is Finland’s leading distributor of electrical supplies. Its customers need the company’s products around the clock. Together with Digia, the company developed a solution to enable customers to shop in its stores using a mobile device at the time most convenient for them.



Rexel Finland Oy

Rexel Finland Oy has been in business in Finland for over a hundred years. It provides a wide selection of solutions for the distribution of electrical supplies, energy-savings for buildings and industry, and renewable energy.

Three years ago, Rexel noticed that its customers wanted a new kind of service – they had a need to shop at its stores outside ordinary business hours.

“We kicked off the project because our customers needed to improve their access to supplies more cost-efficiently. We developed the Nonstop concept, which enables our customers to fetch products from our stores 24/7 – they can shop at the time that is most convenient for them,” says Kimmo Mantsinen, Director, Customer Service at Rexel.

The concept provides significant benefits for Rexel’s customers. They don’t have to put down tools just because they don’t have the supplies they need, and they don’t have to tie capital into supplies they don’t require yet. Technologically, the concept called for a solution that the customer can use independently.

“To respond to this need, we developed an easy-to-use application together with Digia,” says Jouko Tuominen, Chief Information Officer at Rexel.

Rexel’s mobile app enables the digitalisation of the Nonstop concept. Thanks to the app, the customer no longer has to write down what electrical supplies they have taken; instead, they scan the products digitally using their mobile device. The app provides clear reports on what products were bought in the timeframe the customers specifies. This significantly enhances efficiency in the customer’s invoicing and cost monitoring.

Rexel serves its customers at 35 sales points in Finland, which are always open to contract customers.

Rexel’s mobile app enables the digitalisation of the Nonstop concept.

A smart phone is all you need

Rexel and Digia have supplemented the Nonstop concept with an on-site warehouse solution in which supplies are stocked on the customer’s premises or in a container at the worksite.

“Our latest service is Rexel Van, which is a fully digitalised electrical supplies warehouse in the customer’s vehicle,” says Mantsinen.

With the Rexel Van, customers always have the products they need at hand, which increases work efficiency and reduces work interruptions.

Customer shopping at self-service stores is now also user-friendlier. Earlier, customers had to use a barcode scanner. These days, customers always carry smart phones and tablets – and they wished to use them for shopping as well.

“Customers had a need to use their own mobile devices while shopping at Nonstop stores. Digia provided a solution that enabled customers to buy products with their own smart phones and tablets. Now that customers can use their own devices while shopping, we’re no longer as reliant on barcode scanners,” says Tuominen.