Case Tokmanni

Usability and a branded look for the group site

 

 



Tokmanni, the largest discount store chain focusing on daily consumer goods in the Nordic Countries, wanted to update its dated group site. They got rid of content management problems and security risks after Digia implemented the new site based on the Drupal 7 content management system. Now, Tokmanni’s group site and online shop are in line with the company brand and work seamlessly together.

Benefits:

  • The group site implemented with the Drupal 7 content management system is secure and easy to integrate with other systems.
  • A group site and online shop with a unified look and seamless interaction offer a better customer experience.
  • A responsive site and online shop improve the user experience.


Services and solutions:



Usability and a branded look for the group site

Tokmanni wanted to update its dated group site. They traded content management problems and security risks for a responsive site seamlessly integrated with the online shop.

The Tokmanni group is the Nordic Countries’ largest discount store chain focusing on daily consumer goods. The Group comprises a total of 149 shops and an online shop.

Tokmanni’s group site was simply outdated in terms of looks, usability and information architecture, nor did the site reflect the corporate image of Tokmanni. It was also based on obsolete Joomla technology, which caused problems with content management and information security risks.

Technology choice determined by the integration requirement

The objective of the group site renovation was to combine the online shop and group site into a single online service with a unified look and seamless interaction. Tokmanni also wanted to make the group site more commercial and, on the other hand, move elements more suited to the group site to the site from the online shop. They also wanted the new group site and online shop to be responsive.

In order to achieve the objectives of the site update, Digia proposed an implementation based on the Drupal 7 content management system. Drupal was a sensible choice, because it integrates quickly and reliably with different systems thanks to its APIs, and several integrations were planned for the project.

It is also more secure than the second alternative, WordPress, and this aspect was critical to Tokmanni. Drupal is also more expandable than WordPress.

The project started with the UI and visual design of the group site. Next came the technical specifications together with the online shop’s visual and UI design. The project then proceeded to the technical implementation phase, employing two developers and a project manager. Digia’s UI and visual designer also participated in the project, particularly in its early stages.

During the project, we built integrations to Intrum Justitia and Onnistuu.fi for corporate card applications, a MyNewsDesk integration for the News Room and a SharePoint integration for shop information and customer service.

The site and redesigned online store were launched at the end of January 2015. Since then, we have performed small-scale further development and maintenance.

The objective was to combine the online shop and group site into a single online service with a unified look and seamless interaction.

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