The competition evaluated the Finnish-language versions of the Internet sites of all Finnish listed companies. There were four competition categories: Large Cap, Mid Cap, Small Cap and First North.
- Large Cap: 1. Kesko, 2. Valmet, 3. Wärtsilä
- Mid Cap: 1. Alma Media, 2. Atria, 3. Tikkurila
- Small Cap: 1. Exel Composites, 2. Digia, 3. Etteplan
- First North: 1. Verkkokauppa.com
The jury, headed by Professor Jarmo Leppiniemi, evaluated the sites on the basis of five criteria: usability and visual appearance; strategy, growth and profitability; financial objectives and historical performance; use of capital and description of operational risks; and corporate governance and sustainable operations.
“Good investor pages visibly present fresh information such as interim reports and the latest stock exchange releases. Time series and changes should also be easy to find. Good pages are simple to use on a variety of devices, such as smart phones,” says Leppiniemi.
Leppiniemi says that investor pages have evolved with each passing year and that the standard is generally speaking high. The frontrunners in this year’s competition were very evenly matched.
Highlighting best practices
The best investor pages competition seeks to develop investor communications by highlighting best practices.
“Internet sites are an important part of investor communications for investors, analysts and the media alike. Particularly for private investors, these pages are a key channel for information for use in investment decisions. More than 800,000 people in Finland invest their savings in shares. Together they own a total of about one fifth of holdings in Finnish listed companies, says Sari Lounasmeri, CEO of the Finnish Foundation for Share Promotion.
The jury of the 2018 competition included Professor Jarmo Leppiniemi (Chair), Hannu Angervuo, Fund Manager at eQ, Petri Aho, Chair of the Finnish Society of Financial Analysts, Tom Lindström, CEO of Cardia Invest, Sari Lounasmeri, CEO of the Finnish Foundation for Share Promotion, and Annika Sandström, Principal Lecturer in Finance at Haaga-Helia.