CASE BHG FINLAND

A smoother e-commerce experience with integrations – BHG Finland has adopted the Boomi integration platform

BHG Finland (previously known as Bygghemma Finland) has adopted a unified integration architecture with the Boomi integration platform provided by Digia at its heart. Working with Digia to develop integrations has given BHG Finland the ability to improve the company’s business activities significantly.

BHG Finland is an e-commerce pioneer in the Finnish DIY sector. The company’s various webstores offer approximately 250,000 different interior design, renovation and building products. BHG Finland is part of Swedish BHG Group, which runs more than 100 webstores throughout Europe. In Finland, the group’s webstores see more than 2 million visitors each month.

BHG Finland has two showrooms located in Tammisto in Vantaa and Ideapark in Lempäälä. To ensure availability and reliable deliveries, BHG Finland stock products that see high sales volumes themselves. However, a significant portion of the company’s business is based on the dropshipping model, in which the supplier dispatches the ordered products directly to the customer.

Integrations are a key element of webstores’ functionality, particularly when it comes to ones that utilise the dropshipping model, which is why BHG Group is collaborating with Digia to develop their integrations.

milla-teimme.pngWhat we used

  • Boomi integration platform
During the collaboration, we ran into some faults that needed to be resolved urgently. Faults like these are unavoidable in complex environments, and the measure of a good partner is how they resolve the situation. Digia’s team always leaps into action immediately and keeps going until the problem is solved. This has boosted our confidence in Digia immensely.
Pekka Rantanen, Solution Architect, BHG Finland

Integrations play a key role in BHG Finland’s business activities

Pekka Rantanen is a solution architect at BHG Finland. He explains that the company’s business is located at the crossroads between the information systems of various operators and that the efficiency of BHG Finland’s business activities is reliant on how quickly information travels between those operators.

BHG Finland is a company that has grown through acquisitions, meaning the continued development of its business activities requires a unified integration architecture. The project started off by evaluating different technologies until the company, under Rantanen’s management, settled on Google Cloud and the Boomi integration platform as the technological foundation for their integration architecture. Digia was chosen to deliver the latter of the two solutions, thanks in part to Rantanen’s familiarity with the company and his confidence that it would provide exactly the support that was needed for the deployment of the integration platform.

Up-to-date product and availability information is critical to the functioning of a webstore

Customers demand accurate and detailed information about products and their availability when they use a webstore. According to Rantanen, these are vital elements of a well-functioning webstore.

BHG Finland’s product system stores information on more than 300,000 products, tens of thousands of which may be updated over the course of a day across different webstores. Product availability information is received from the suppliers’ systems. Previously, these updates were made manually, which was extremely time consuming and work intensive.

Cooperation with Digia – from pilot to continuous development

Cooperation with Digia started with a pilot project in which, after the integration platform was configured, the first connections between the product system and two webstores, netrauta.fi and taloon.com, were established, along with the first connections to the suppliers’ systems. The pilot also established the processes and practices that would allow for new connections to information systems and operators to be established quickly and easily.

According to Rantanen, BHG Finland used the pilot project to evaluate the technology’s suitability for the application and the ease of cooperation with Digia’s team. Both passed with flying colours, which led to the decision by Rantanen and his team to continue cooperation with the company. Digia now provides BHG Finland with continuous development in relation to integrations, along with platform support services.

Rantanen gives Digia’s team particular praise for their eagerness to provide a good service and their solution-oriented approach.

“During the collaboration, we ran into some faults that needed to be resolved urgently. Faults like these are unavoidable in complex environments, and the measure of a good partner is how they resolve the situation. Digia’s team always leaps into action immediately and keeps going until the problem is solved. This has boosted our confidence in Digia immensely”, Rantanen explains.

Developing integration architecture provides both short and long-term benefits


Well-functioning integrations are a prerequisite for BHG Finland’s business activities, and their importance will only grow as market demand evolves. Transitioning to a unified integration architecture improved BHG Finland’s ability to build reliable connections to different systems efficiently and securely.

  • The connection with BHG Finland’s own product information system created during the pilot offered an immediate business benefit by allowing for automated product information updates on webstores, which had previously been performed manually.

  • During and following the pilot project, connections have been established with the systems of more than 30 suppliers, and products’ availability information on webstores has been improved significantly.

  • With the introduction of the new solution, BHG Finland now receives an alert if there is a problem transferring information. This allows the company to react quickly to any problems.

“The biggest business benefits come from the facts that we now have unified practices we can use to quickly and easily build integrations with our suppliers’ systems and that the unified integration architecture allows us to build completely new kinds of connections,” Rantanen explains.

Already looking forward – continuing hand in hand with Digia

The deployment of the integration architecture has only been the first step in BHG Finland and Digia’s cooperation. According to Rantanen, the company will continue to need new integrations far into the future, and cooperation with Digia will continue in good spirits using agile methods.

“We have approximately 500 active suppliers. We also have five webstores, of which only two have been fully connected to the integration platform, with a third currently in the works. We have found a good partner in Digia and will be continuing the process of improving our business’s technical solutions with them.”