The steel structural tube manufacturer Stalatube Oy seeks to be the digitalisation pioneer in its field of business. Before implementing technical solutions, the company carried out an extensive design project with Digia, which yielded a clear action plan and new service ideas.
We were very impressed with the professional skills of Digia’s consultants. We were also satisfied with how the workshops were led and how the results were reported. We now have a clear plan for many years ahead: we know what’s worth doing and in what order. I give Digia’s consultants a high grade.
Sami Packalén, CMO, Marketing and Sales Director, Stalatube
Harnessing digitalisation is becoming more important than ever before, even in fields that have long relied on traditional models. The Finnish family company Stalatube Oy is known worldwide as a manufacturer and processor of high-quality stainless steel structural tubes. In recent years, Stalatube has made large investments in growth and development. Stalatube seeks to be a pioneer by being the first company in its field of business to provide digital service to its customers.
The company kicked off its new direction by implementing a project with Digia to assess the opportunities for utilising digitalisation in Stalatube’s business. The project sought to analyse what kinds of digital services the company needs in light of its situation and market.
“We’d seen that there’s a growing need for digital services in the BtoB sector, too, in order to facilitate project management and procurement. In addition, we wanted to automate and boost the efficiency of our internal operating models,” says Sami Packalén, CMO, Marketing and Sales Director of Stalatube.
“We thought it would be wise to first draw up a proper roadmap to enable us to implement digital projects step by step. We ourselves don’t have expertise in this, so we asked Digia to come on board, as it has experience of similar projects in other fields of business.”
The design project ran for about three months and consisted of numerous workshops where Stalatube professionals from different units put their heads together with Digia’s consultants to review the big picture and come up with ideas for future actions.
“We analysed our service needs with an eye on what customers want and how we can engage in rational business. With digital services, we want to provide an optimal service experience to customers and also generate additional sales,” says Packalén.
“Digia’s consultants served as excellent facilitators and managed to dig out industry-specific knowledge and expertise from us. The workshop model was highly effective. The best part was that the workshops generated plenty of good new service ideas that we wouldn’t have come up with on our own.”
The process created a ready plan and many implementable service concepts. Part of the upcoming measures are larger projects, while some involve small reforms that can be implemented quickly but which will yield great improvements.
“Another good thing was that the process elicited commitment from the participating team. When we start carrying out projects, we won’t have to sell them internally, as we came up with them together. The team is already excited about the changes.”
“We were very impressed with the professional skills of Digia’s consultants. We were also satisfied with how the workshops were led and how the results were reported,” says Packalén.
“Thanks to the high-quality final report, it’s easy to start implementing projects. We now have a clear plan for many years ahead: we know what’s worth doing and in what order. I give Digia’s consultants a high grade.”
At Stalatube, digitalisation will in practice yield higher operational efficiency within the company and value-added services to customers. For instance, the digitalisation of project and solution sales provides the company with tools to improve the management of challenging customer projects. Customers will more easily be able to monitor the progress of their project: all information and documents are available in the same location.
The company seeks internal efficiency with solutions that facilitate sales or order processing, for instance. Automated tools eliminate unnecessary manual work and save time that can be spent more productively on making new sales or serving customers better.
“Embracing digitalisation will certainly improve our competitiveness and bolster our brand. We want to stand out from our competitors with our emphasis on service,” says Packalén.
“In summary, you could say that the ideation and design project helped us find the common thread in digitalisation and invent new services.”
Digia’s Foresight unit focuses on providing consulting to organisations on harnessing digitalisation. Consultants help them to see the big picture of the company’s services and business objectives. The plan always starts out from the customer’s service path and needs.
Assessment projects are carried out using several different models, depending on the customer’s situation. The process can be launched by creating a digital strategy and building a new service map. Consultation can also be provided for the design and productisation of digital services. A comprehensive customer-focused assessment yields a clear map and vision of how digitalisation could be utilised most effectively, the road ahead and what steps will be taken.