Digitalisation can easily remain superficial if it does not truly benefit core business operations. Etra – which is part of the Etola Group – is an example of a company that has taken a long-term and controlled approach to promoting digitalisation. The company’s latest step was the launch of a webstore that serves customers with as many as five different models – it’s all based on Digia Enterprise ERP, which Etra has used since 2007.