What will help us succeed?
An increasing number of companies, Satel included, are now choosing a cloud-based online CRM solution.
Satel is currently using a basic Dynamics CRM Online system that has been integrated into its ERP, and this has enabled the company to build new operating models. Once Satel has gained more experience, its goal is to add customised features for even more effective customer management.
“We’re moving towards comprehensive customer management one step at a time,” says Aulis Törmä.
Satel Oy specialises in wireless data transfer. Both the radio modems manufactured by the company and the data transfer networks built from them are used in a very broad variety of industrial solutions. Satel has become the industry’s leading company in Europe, and is also highly ranked globally.
The company’s success rests on its clear strategy, market attentiveness, and investments in product development. Experience and skilful personnel are also a key to success.
The system supplied by Digia provided Satel with another success factor: a modern digital tool kit to support a broad range of operations.
“We’ve engaged in successful cooperation with Digia before. In our experience, Digia keeps its promises. This system is just what we needed – in terms of technology, quality and schedule,” says Törmä.
“And, with a professional and positive attitude, they also gave us a friendly kick to get us moving with our part.”
Once Satel has gained sufficient experience with the current system, the company is planning to further develop its CRM. A new website is also under construction, as well as some other projects relating to digital marketing.
“We’re taking this journey one step at a time, and it’s a joy to travel with a good companion,” says Aulis Törmä.