Refining data for practical use
According to Jurka Rahikkala, Vaadin expects the project to generate additional sales resulting from a better business understanding. “We are able to detect signals, combine information and see what types of customers we have,” says Rahikkala.
“We also aim to increase customer loyalty. By analysing customer behaviour, we can identify the indicators that lead to the renewal or cancellation of orders. This will enable us to better address these issues.”
Analysing customer data sharpens product development and enables the provision of relevant training and services to developers. The objective is that the developer community will be able to optimise their use of both the free products and paid services.
“The first concrete benefit from the data repository is that the workload required for reporting and analysis will be dramatically reduced,” says Rahikkala.
According to Rahikkala, selecting the partner for the project was easy.
“We compared a number of suppliers and Avarea/Digia compared favourably with all the others. Right from the start, they had the ability and interest to listen to us. Their proposals demonstrated that they understood what we want and were able to solve the problems. They have exceeded our expectations all the time,” Rahikkala says.
“We wouldn’t have continued this far if we weren’t extremely satisfied.”
Cooperation with Digia will continue, but the responsibility for further development and changes is shifting to Vaadin. The company is enthusiastic about the changes introduced by the project.
“The entire organisation is really looking forward to this! The benefits provided by the data warehouse will start to materialise in the first quarter of 2019. We believe that this will facilitate our operations tremendously and make them more efficient.”