Going for a complete facelift
“Tourists enthralled by the exotic North want easy access to information on their future destination: the area’s nature, culture, the northern lights, the midnight sun and other experiences. And even though roughly half of visitors are still Finnish, the information needs to be available in several languages. The Rovaniemi region attracts tourists from all over the world, with up to half a million hotel stays per year. At present, the number of Chinese visitors in particular is growing at a tremendous rate”, says Project Manager and Visit Rovaniemi content creator Henri Anundi.
To the tourism organisation, it was evident that a globally interesting website could not be left unfinished. In early 2016, they asked Digia to perform a technical audit in order to determine what should be done with the website. Based on the audit, it was decided to build a completely new website. Visit Rovaniemi was convinced by Digia's expertise and the smoothness of cooperation, and chose the company for the technical implementation of the service.
The purpose of the project was to do a complete facelift for the site and modernise the service. The main objectives were to increase the website's search engine visibility, make the work of the organisation easier by improving content management and improve site usability by taking the actual needs of visitors into account.
“The most typical tourist groups visiting Rovaniemi are couples, groups of friends and, perhaps the largest group, families with small children. In Rovaniemi, they can experience the true Lapland, as nearly all activities are connected to nature. The Visit Rovaniemi provides them with all the information they need in one place, from the nature and culture of Lapland to the many activities available in the region: reindeer sleigh rides, northern lights safaris, motor sledding, snowshoe hikes and visits to reindeer or husky farms. For the children, the high point of the trip is naturally getting to meet Santa. Adults want to sample the diverse restaurant offering and shopping opportunities in Rovaniemi”, Anundi continues.