Companies and organisations accumulate enormous amounts of data. Rather than a lack of availability, the greatest challenge in data is often how to compile it from different sources into a useful form.
By centralising all data in a single databank, it can easily be combined, analysed and refined as needed.
A modern databank is a more comprehensive system than conventional databases and includes support for non-structured data and innovative ways of utilising data.
A modern databank is typically cloud-based. An on-premise solution is also possible.
The system as a whole is controlled with orchestration and loading processes to ensure the integrity and up-to-dateness of data.
Once data has been compiled on a single platform, it usually requires structuring and classification in order to turn it into a useful form. Moreover, there are a variety of issues related to the processing of data: Who can access the data? What is it used for, and how is its use monitored?
We help our customers in both managing data and implementing the necessary technical and organisational solutions.
Deeper understanding of customers helps plan measures that increase the value of existing customer relationships as well as improve customer acquisition and reduce attrition.
Data is able to reveal which marketing activities are the most effective for your customer base. Through analytics, you will gain a more accurate understanding of the overall efficiency of your sales and marketing and are able to more precisely target marketing activities.
Understand: Profitability calculation helps form an overall picture of the company’s costs and revenues by product and customer. The analysis typically produces eye-opening insights, such as the unprofitability of certain customers and its underlying causes.
Anticipate: Through forecasts and scenario analyses, you will form an understanding of how profitability will develop in the future and how changes in your activities and operating environment will be reflected in profitability.
Improve: Data on costs and profitability will help you plan customer measures that improve profitability and optimise the use of warehouses and resources, for example.