Data and analytics

Collect, manage and analyse data

The utilisation of data will be a key success factor in a future where value is created in digital ecosystems and networks.

Analytics improves customer understanding and helps build a better customer experience. Analytics also makes possible the continuous improvement of profitability, a prerequisite to success in any competitive landscape.

With the aid of analytics and AI, data can be used to develop brand-new operating methods and services, and even completely new kinds of businesses.

For data to be analysed, it must first be collected, stored and managed. We offer comprehensive services to help you utilise data to its fullest.

Data Platform ‒ A modern databank All your data in one place

Companies and organisations accumulate enormous amounts of data. Rather than a lack of availability, the greatest challenge in data is often how to compile it from different sources into a useful form.

By centralising all data in a single databank, it can easily be combined, analysed and refined as needed.

A modern databank is a more comprehensive system than conventional databases and includes support for non-structured data and innovative ways of utilising data.

A modern databank is typically cloud-based. An on-premise solution is also possible.

The advantages of a cloud-based databank solution include:

  • Rapid deployment
  • Easily expandable environment
  • Cost-effective even with large data quantities
  • Accessible with a variety of devices anywhere, anytime

What features are available for Data Platform solutions?

  • Integration from source systems
  • Data storage to the data lake in a file format
  • Database-based databank for structured data
  • Reporting interface to act as a source of data for reporting tools.

The system as a whole is controlled with orchestration and loading processes to ensure the integrity and up-to-dateness of data.

Data Management / Data Governance

Once data has been compiled on a single platform, it usually requires structuring and classification in order to turn it into a useful form. Moreover, there are a variety of issues related to the processing of data: Who can access the data? What is it used for, and how is its use monitored?

We help our customers in both managing data and implementing the necessary technical and organisational solutions.

Customer Intelligence Develop your customer experience, sales and marketing

Better understanding of customers

Deeper understanding of customers helps plan measures that increase the value of existing customer relationships as well as improve customer acquisition and reduce attrition.

Efficiency in sales and marketing

Data is able to reveal which marketing activities are the most effective for your customer base. Through analytics, you will gain a more accurate understanding of the overall efficiency of your sales and marketing and are able to more precisely target marketing activities.

Profitability Analytics Tools for managing profitability

Understand: Profitability calculation helps form an overall picture of the company’s costs and revenues by product and customer. The analysis typically produces eye-opening insights, such as the unprofitability of certain customers and its underlying causes.

Anticipate: Through forecasts and scenario analyses, you will form an understanding of how profitability will develop in the future and how changes in your activities and operating environment will be reflected in profitability.

Improve: Data on costs and profitability will help you plan customer measures that improve profitability and optimise the use of warehouses and resources, for example.

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