Succesful and data-driven digital services
Digitality is an inseparable part of daily life. We are used to the fact that almost everything can be managed online. For companies this means a tremendous possibility: thanks to digital channels it is easier to reach both current and new audiences. But then, competition can be grim. The user experience of services must be superior to be a success among customers.
A digital service that does not extend to an organisation’s core processes is merely surface digitalisation – and that is not worth investing in. To ensure that the service works adequately, the creation of an attractive digital service requires seamless integration between the consumer interface and the company’s operative systems.
Digital services today can act as a platform for new kinds of communities, sharing services or cooperation between officials, for example. When services are designed as part of the company’s most important operations and core processes, they can help, for example, to increase sales, to improve customer satisfaction and to act more efficiently. Digital services are often about digitalising the whole business and taking it online.
Our digital services include e-commerce, mobile applications, online services, and e-service solutions. Our data-driven service implementations are based on customer understanding and yield proven results.
Designing digital services
Digital services have no value in themselves – all digital development should be based on carefully considered business objectives and benefits. For example, unless a solution will yield demonstrable business-related benefits, it is not worth simply following in others’ footsteps and creating a new mobile app or e-service channel.
When planning digital services, the following can be used as a simple rule of thumb:
New channels will make shopping easier, help you reach brand-new customers, and enable more effective cross and additional sales.
When service development is based on customer understanding, the result is satisfied users and loyal long-term customers.
Digital tools will help you boost the efficiency of your processes, automate manual work stages, and help you handle them more intelligently.
Modern e-commerce is all about a seamless service experience designed around the customer.
The aim is to manage customer encounters, service processes and the entire value chain online, while bringing the service provider into the customers' purchasing process at the earliest possible stage.
Holiday starts with a click – Online service must keep up with the customer
Carlson aiming for a genuine multichannel experience combining clicks and bricks
Digital acceleration and a new marketplace are Stockmann’s responses to the market transformation
More comprehensive and extensive product information through an integrated interface
Diversification of operations through communication between the online shop and PIM
HomCare Finland Oy
A combined sales channel for retailers and consumers, with customer-specific price lists
Accessory shops specialising in brand-specific accessories, clothing and equipment
Individual drug advice interspersed with a wide range of online pharmacy products
Customers are demanding more accurate, timely and relevant information about products.
Centralised product information management guarantees the accurate and timely supply of products, enabling you to stand out through a superior customer experience via every sales channel.
Richer and more consistent product information through centralised product information management
Mobile applications are tools for daily work, communication and transaction – they are part of digital daily life.
We will provide easy and smart mobile access to your company's core services. We offer off-the-shelf applications and tailored mobile solutions. We also help with the planning and implementation of overall mobility.
A service that moves everyone – the HSL app offers the best means of transport in a single package
An overhaul with all the trimmings, please! Voimatel utilised a diverse range of solutions
Support when updating operating methods – a mobile app that increases customer understanding
The mobile app speeds up and enhances the quality of the work of sales promoters
A functional and impressive online service is one of your organisation’s calling cards. Whether it’s an extensive website or a digital service channel, it should always revolve around user-centric design and developing your business.
We will work with you to plan and implement a variety of effective, customer-centric online services and e-service solutions based on modern technologies.
Platta provides a sustainable foundation – all of A-lehdet’s online services on a single platform