When a centralised team is responsible for meeting the information needs of multiple stakeholders, you need a clear, jointly built operational model to ensure that the work runs smoothly and everyone's needs can be met in a jointly agreed schedule and order. In the ICT services of the University of Oulu, data mining will soon have as its backbone an information management model that was created through cooperation between information system services, its stakeholders and Digia's experts, with the aim of ensuring that everyone gets the benefits they need in respect of data.