Smooth service is reflected in sales
Anne Männistö says that the Holiday Club had two important goals for the revamp: speed and reliability of operation. “We want to provide our customers with a sound and reliable service. We have a pretty heavy back-end system due to the large amount of data and constant turnover of information. The purpose of the new solution is for us to bring data from the background into the intermediate layer, which is reflected to the user as speed”, Männistö says.
The revamped webshop brings flexibility and fluidity to both services and content management. “Various sales aids and campaign tools now work better than before. The content of the webshop is changing constantly. It is very important for us to be able to bring changes and ideas deftly into the service”, says Männistö.
As an example, Männistö mentions dynamic discounts that make it easier to provide perks and best prices to customers. One of the most important new features is that the customer does not have to pay for the services in advance. For example, when customers book a hotel room online, they can choose whether to pay for it later or in advance at a slightly lower price.
The price calendar is also a much-anticipated new feature that increases transparency towards the customer and facilitates holiday planning. “Through up-to-date service, we are able to compete in the same league with major international corporations in the sector even though our resources are smaller.”
The new webshop has only been in use for a few months, but the results are already visible. “Sales have grown by about 30% even though we are only in the early stages with a new solution”, says Anne Männistö.