Put customer experience first in e-commerce
A delightfully smooth customer experience is an excellent way to stand out from the competition. This is equally true for online stores and brick-and-mortar stores.
In order for your online store to be a success, you need a clear user interface, comprehensive product information and easy purchase processes. But even more importantly, you must ensure that the background systems and purchase and supply chains are seamlessly integrated together.
Furthermore, don't make the mistake of thinking that a mobile app is just an additional service for your customers. Increasingly, mobile is the main purchasing channel. So, make sure it works flawlessly.
Remember, too, to ensure that your online store produces useful data for you to use in further development and marketing.