Operational reliability is vital for serving an extensive clientele
Etra serves a wide range of different kinds of customers, from massive corporations to small enterprises and ordinary consumers. The diversity of its clientele poses its own challenges to the company’s operations. Furthermore, Etra’s range and services must cater to different fields of business and their practices, as its customers include companies in fields such as the manufacturing, food and process industries, to name but a few.
Flexibility and service-mindedness thus assume an important role.
“Our competitive edges are our flexibility and product expertise: we can serve our customers and solve their problems to ensure that their core business runs as efficiently as possible. This calls for service-mindedness from both personnel and the ERP,” says Pöntiö.
Due to the diversity of the clientele, their needs also vary greatly. This emphasises the importance of the ERP.
“Customers often turn to us for special products and solutions to their problems. Our service must be fast and our products easy to find. Digia Enterprise has proven to be highly reliable.”