Oy Maritim Ab, which sells and imports boat equipment, breaks the mould in its operations.
The Finnish company is over 100 years old and engages simultaneously in consumer sales, wholesale and B2B sales. In addition, the strongly seasonal nature of the boat business poses its own challenges to predicting and organising operations.
Maritim’s ERP system has required plenty of customisation and flexibility, as the company handles orders from different types of customer groups in different channels. Maritim has now been using Digia’s Enterprise system for close to a decade. Over the years, it has been adapted to the company’s changing needs. Maritim is part of the Etola Group. The whole group uses the same system.
“The world has changed tremendously over the past ten years. We’ve gone from an analog to a digital environment, and customers now know how to utilise the Internet in an entirely different way. We have to stay at the leading edge to ensure that our customers get their products quickly and easily,” says Kim Tigerstedt, CEO of Maritim.
“In my opinion, the most important thing in ERP is ease of use and versatility. We have many departments, such as our store, wholesale, warehouse, maintenance and office. Effective communication between them is vital. All our employees use the ERP system.”
Maritim’s customer groups include Finnish boat equipment dealers, boat manufacturers, other industrial companies and private boaters. The company also exports to Russia, the Baltic countries, Poland and the other Nordic countries.
“We have 450 dealers and more than 250 goods suppliers around the world. Thanks to our geographical location, it’s easy for us to engage in business in Russia, which is a major market area for us,” says Tigerstedt.