Aim for a better customer and employee experience
In service design, the core idea is to think about who will be using the service and what they need. We can also explore what works well in a current service, or what causes the customer experience to falter. This approach is helpful whenever you want to develop new innovations, improve your existing services, or find ways to build a competitive advantage.
Service design is a way to ensure that your services will meet the real needs of your customers and employees, and not just your business needs. As an outcome, you get user-oriented and useful services that bring sustainable growth to your business.