A more extensive product range for customers
The digital acceleration has led to significant changes at Stockmann. Under the project, the company, which previously relied heavily on its brick-and-mortar stores, made strong outlays on the comprehensive development of digital solutions, including e-commerce and background processes influencing the customer experience.
“The most significant step in 2018 – one that was also outwardly visible – is the increase in product availability on the online store. In its present form, the online store is already able to represent Stockmann’s entire product range reasonably well, and the products available at the Helsinki department store are now better available to all customers,” says Anna Salmi, Stockmann’s CDO.
According to Salmi, the extended product range soon translated into better financial performance.
“Since the product range was expanded in November, the changes have been reflected in the growth figures for the online store, which have been a sight to behold.”