Aiming for greater understanding
The goal of the trial project was to produce a model to help Veho with its pricing by forecasting the costs and profitability. Kuula says that in addition to achieving the stated aims of the trial, the personnel benefitted from the learning experience.
“We had accepted the idea that the trial may not be fully successful – we specifically wanted to put a new idea to the test. Perhaps a more important objective was to broaden the expertise and understanding of the business personnel in the field of data and analytics.”
Kuula says that the initial challenge was to set the boundaries of the trial.
“Depending on the person, everyone has slightly different perspectives and aspirations. From the outset, we ensured that the goal of the project was clearly delineated in order for us to get going. The trial was made easier by the fact that data was only needed from one source system.”
Veho and Digia worked closely together. The progress of the project was monitored weekly, and the next steps were agreed. After about three months’ work, Veho had a model providing sufficiently accurate forecasts to inspire further development and productisation. Next, Veho intends to put the forecasting model to use as an everyday business tool with Digia’s help.
Kuula expresses her thanks to Digia’s experts.
“Digia’s experts spoke the same language as our business managers, and they were able to transform a business need into a functional model. It was fantastic to see how well the dialogue went, even though this was a new industry for them,” Kuula says.
“The project activities were well organised, the work proceeded according to the timetable, and the objectives were monitored.”