Data and analytics
Collect, manage and analyse data
As the world becomes networked and the operations of companies digitalise, data becomes crucial raw material and fuel for companies and organisations.
Data analytics improves customer understanding and helps in building a better customer experience. Analytics makes possible the continuous improvement of profitability, a prerequisite to success in any competitive landscape. With the aid of analytics and AI, data can be used to develop brand-new operating methods and services and even completely new kinds of businesses.
The essential question is how to turn masses of data into genuine business benefits. The challenge is not the availability of data, but the selection of data and refining it into meaningfull information. That is why deriving goals for data utilisitation from business holds a key position. Also the groundwork must be laid: how to collect, store and manage data.
Data helps to understand but also to predict the development of the business. At its best analytics is a tool for managing business. We help in comprehensive data utilising, starting from planning of business goals.
All your data in one place
Companies and organisations accumulate enormous amounts of data. Rather than a lack of availability, the greatest challenge in data is often how to compile it from different sources into a useful form.
By centralising all data in a single data platform, it can easily be combined, analysed and refined as needed.
A modern data platform is a more comprehensive system than conventional databases and includes support for non-structured data and innovative ways of utilising data.
A modern data platform is typically cloud-based. An on-premise solution is also possible.
The advantages of a cloud-based data platform:
Data Management / Data Governance
Once data has been compiled on a single platform, it usually requires structuring and classification in order to turn it into a useful form. Moreover, there are a variety of issues related to the processing of data: Who can access the data? What is it used for, and how is its use monitored?
We help our customers in both managing data and implementing the necessary technical and organisational solutions.
Develop your customer experience, sales and marketing
Better understanding of customers
Deeper understanding of customers helps plan measures that increase the value of existing customer relationships as well as improve customer acquisition and reduce attrition.
Efficiency in sales and marketing
Data is able to reveal which marketing activities are the most effective for your customer base. Through analytics, you will gain a more accurate understanding of the overall efficiency of your sales and marketing and are able to more precisely target marketing activities.
Tools for managing profitability
Profitability calculation helps form an overall picture of the company’s costs and revenues by product and customer. The analysis typically produces eye-opening insights, such as the unprofitability of certain customers and its underlying causes.
Through forecasts and scenario analyses, you will form an understanding of how profitability will develop in the future and how changes in your activities and operating environment will be reflected in profitability.
AI supporting analytics
At its best, artificial intelligence supports everyday decision making, automatisation of processes and enabling new business models. AI offers new insight which enables development of customer experience, automating of complex processes or better leading. Digia turns AI adaptations into conrete part of everyday functions.
Internet of Things
The number of devices that gather real-time data is growing at an accelerating pace. Data only becomes valuable information when it is combined, analysed and clearly presented to the user. With the aid of Digia’s IoT solutions, you can gather, store, share and process genuinely valuable information.
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