Digia is renewing its Avalon business with an eye to intelligent customer experience

Avalon became part of Digia in September 2022, and the merger was completed in June 2023.

“Originally, we arrived at the acquisition because we saw that together we could build new, more extensive service packages for our customers. Now we are ready to launch the renewed offering on the market. We have also overhauled Avalon’s brand identity, which is symbolic of renewal and a new era as part of Digia”, says Jari Laakso, Chief Sales and Marketing Officer at Avalon.

Avalon’s new brand identity has been created by Avalon itself. Avalon is a brand and marketing agency at its roots, and this expertise is still at the core of what the company offers. Explore the renewed offering and brand identity at avalon.fi/en.

In addition to digital marketing, Avalon has years of experience in data utilisation, development of digital services and taking advantage of the opportunities offered by technology. As a result of the merger with Digia, business consulting and service design took on a more significant role than before.

Today, Avalon offers a uniquely broad range of services for developing an intelligent customer experience, with the three corners being:
•    Digital services and data utilisation
•    Digital marketing and brand building
•    Service design and business consulting

“We believe that the successful players of the future will invest in building an intelligent customer experience now, because yesterday’s data is tomorrow’s competitive advantage. This means that functional digital services are becoming increasingly important, and that the data accumulated from them must be used to develop customer understanding and service experience. A successful customer experience is based on a well-thought-out data ecosystem that goes deeper than the surface”, says Senior Vice President Sami Paihonen from Digia.

“This is how we sum up the renewed Avalon: Avalon is a visionary in delightful customer experiences, a creative and insightful business sparring partner and a companion for implementing smart digital solutions”, Jari Laakso says.

Further information:

Jari Laakso
Chief Sales and Marketing Officer, Avalon – A Digia Company
Tel. +358 400 587 253
jari.laakso(a)avalon.fi

Sami Paihonen
Senior Vice President, Digital Solutions, Digia
Tel. +358 50 502 1111
sami.paihonen(a)digia.com