User experience and data at the core of service and application development
Digital services can no longer be developed on terms set by technology or the company providing the service. The customer or the service user must be able to perform all the desired actions easily and quickly, whether they involve online shopping or taking care of work-related tasks.
Service development must be based on user-centricity and must enable the utilisation of data. It is essential to think about who the service is for and what it is for. Meeting users’ needs and wishes should be the top priority.
It is also important to think about how to collect user and usage data, so that you can base further development decisions on relevant and up-to-date information.